- Le Déjà-Vu bag
Le Déjà-Vu bag
AMI unveils the first it-bag of the House. Distinguishing volumes and codes. A bag that could have already existed in previous decades, hence the name, Le Déjà-Vu, this delicious, disorientating feeling of having already experienced a sensation before.
Catherine Deneuve becomes the muse of Le Déjà-Vu campaign. A true film icon, she embodies the French sophistication and elegance.