Founded in 2011 by the Parisian designer Alexandre Mattiussi, AMI offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and chic.

AMI, meaning ‘friend’ in French, stands for a relaxed, authentic and friendly approach to fashion and captures that particular type of Parisian nonchalance that is young, cool and carefree. In 2013, Alexandre was the first men’s designer to win the prestigious ANDAM prize.

AMI has six boutiques across Paris, Tokyo, London and Hong Kong as well as over 300 points of sale worldwide.

September 2018

Launch of the first menswear for women collection

February 2017


AMI ANDAM fashion award
July 2013

AMI wins the ANDAM fashion award.

AMI’s first store
December 2012

Opening of AMI’s first store at 109 Boulevard Beaumarchais, Paris 3rd.

October 2010

The AMI brand was founded