FREE SHIPPING AND RETURNS FOR ALL ORDERS UNTIL SUNDAY 23rd SEPTEMBER
FREE SHIPPING AND RETURNS FOR ALL ORDERS UNTIL SUNDAY 23rd SEPTEMBER
AMI DE COEUR
Fall Winter 2018
Ami de Coeur, translated literally as ‘AMI of hearts’, is a play on words, referring to the ‘Ace of hearts’ and stands for the young, playful and carefree nature of the AMI guy.
The monogram is personal to Alexandre Mattiussi, and originates from the symbol that he typically uses at the end of cards and notes he writes to his friends.
It captures the relaxed, friendly nature that is at the heart of his approach to the brand.
