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Le Déjà-Vu bag

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AMI unveils the first it-bag of the House. Distinguishing volumes and codes. A bag that could have already existed in previous decades, hence the name, Le Déjà-Vu, this delicious, disorientating feeling of having already experienced a sensation before. 


Catherine Deneuve becomes the muse of Le Déjà-Vu campaign. A true film icon, she embodies the French sophistication and elegance. 

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Deja-Vu Bag