For Ami’s Autumn Winter 2018 collection Ami has launched a line of menswear for women. The styles are a declination of men’s looks, adapted and adjusted with female clientele in mind.
Ami is a brand whose masculine character is clearly defined. It is in fact this masculinity that attracts its female clients - they look to Ami for relaxed, "boyfriend-style" silhouettes.
Style-wise, the AMI proposition is to take classic pieces of a man’s wardrobe and interpret them for urban, modern guys who are looking for easy and stylish clothing. That style proposition works just as well for women. The modern mentality is such that there is no need to distinguish the two.
The collection will launch exclusively in one point of sale worldwide: the rue de Grenelle boutique in Paris’ left bank which will undergo renovations for the occasion.
The collection will be in store from July 2018.