Alexandre Mattiussi has worn his red beanie since childhood, recognizable today as an iconic code of the Ami brand. It now features in Ami’s newest collaboration with SmileyWorld: AMI SMILEY.
The new collection comprises best-selling Ami staples: shirts, crew neck sweaters, cardigans, hoodies and sweatshirts as well as t-shirts, polos and caps for the Spring Summer 2018 season.
The line echoes the positive ethos of the Ami brand: optimistic, cool, carefree and in search of good vibes.
The collection is available in Ami boutiques, online and in selected wholesalers worldwide.